Proclamation Punctuation is an enthralling fashion film centered on a fabulously fascinating woman reciting a short soliloquy paying homage to her love of using exclamation points in her missives. Periods are so period, where as an exclamation point livens up a sentence! There is simply nothing worse than a long dragged out sentence ending in an uninspiring dull dot! So when exclamation points are your philosophy on life, one must always keep it on the up beat!!
The concept for Proclamation Punctuation came about from Director/Editor, Sewra G Kidane noticing how much she herself was using exclamation points in her correspondences. They were everywhere! There were exclamation points in business emails, casual emails, even serious toned emails! Yet, taking them out seriously changed the tone of what she was trying to convey. She’s a very sunshine type of personality and not having them in, just wasn’t staying true to who she was! So… they stayed! An epiphany was had which sparked the idea and vision for Proclamation Punctuation, an homage fashion film to the exclamation point!
The idea was presented to the only person Ms. Kidane knew who could give this idea LIFE!! Enter, wordsmith maven Ms. Yvonne Durant, who knew exactly how to formulate the perfect homage to the EXCLAMATION POINT!!!